Discovering Your Character Strengths as a Studio Owner—and Using Them to Show Up Authentically

As a dance studio owner, you wear countless hats: teacher, leader, mentor, marketer, business strategist, and so much more. With so many responsibilities, it’s easy to lose sight of who you are at your core. But here's the truth, your greatest asset isn’t your curriculum, your branding, or your class schedule. It’s you.

More specifically, it’s your character strengths—the unique, positive traits that come most naturally to you. When you know and embrace them, they become powerful tools that help you lead with confidence, connect with your community, and show up authentically in everything you do.

What Are Character Strengths?

Character strengths are the positive parts of your personality that influence how you think, feel, and behave. Based on research in positive psychology, the VIA Institute on Character identifies 24 universal strengths—like creativity, leadership, perseverance, kindness, and humor—that each of us express in varying degrees.

As a studio owner, you likely use these strengths every day—whether you’re calming a nervous toddler before class, guiding your team through recital season, or launching a new program with bold creativity.

Discovering Your Top Strengths

The first step is self-discovery. The VIA Character Strengths Survey is a free, science-backed assessment that ranks your 24 strengths in order. Your top five—your “signature strengths”—are the ones that come most naturally to you and energize you when used.

Take the assessment with curiosity, not judgment. There’s no “ideal” set of strengths for a studio owner. A leader with high humor and zest might create a studio culture that’s joyful and lighthearted. Another with strengths in prudence and perseverance may run a tight, efficient ship that thrives on consistency and long-term vision.

Using Your Strengths to Your Advantage

Once you’ve identified your top strengths, the magic lies in intentionally applying them in your daily work. Here’s how:

1. Lead with Authenticity

When you operate from your strengths, your leadership feels more natural and confident. If kindness is a top strength, use it to create a nurturing environment for your staff and students. If creativity ranks high, lean into innovative programming or imaginative recital themes. You’ll feel more aligned—and others will feel more connected to the real you.

2. Make Better Decisions

Your strengths can guide you through tough choices. For example, if you’re high in fairness, you may naturally seek equity when resolving staff conflicts. If bravery is a strength, you may be more willing to take bold business leaps others might shy away from.

3. Strengthen Relationships

Your character strengths aren’t just about how you lead—they shape how you relate. Recognizing your own strengths helps you appreciate and identify strengths in others. This builds mutual respect, deepens team trust, and creates a culture where everyone feels seen and valued.

4. Prevent Burnout

You’re most energized when using your signature strengths. If you feel drained, it might be a sign you’re spending too much time outside of them. For example, if social intelligence is a top strength but you’re isolated behind your desk all day, consider shifting tasks or schedules to allow more time for connection.

Showing Up Authentically

Authenticity isn’t about being perfect—it’s about being real. When you know your strengths and lead from them, you naturally exude confidence, consistency, and trust. Parents notice. Dancers feel it. Your team rallies behind it.

You don’t have to copy the studio owner down the road. You just need to lean into what already makes you you.

Your character strengths are a compass, not a script. They won’t solve every challenge, but they’ll help you approach them with clarity and confidence. They remind you that your uniqueness is your power—and that by embracing your strengths, you can build a studio that’s not just successful, but soulfully aligned.

So go ahead—take the assessment, reflect on your results, and start showing up as the most authentic version of yourself. Your dancers—and your business—will thank you for it.

Connect at Pinnacle Dance Conference and Retreat

Learn more about living your signature strengths at Tiffany Henderson’s Pinnacle Dance Conference and Retreat July 18-20, 2025 at the Omni Royal Orleans in New Orleans, LA. Immerse yourself in three days of dance movement classes, business seminars from leaders in the industry, plus preview the all new Dance Positive courses within a like-minded community of dance educators. 

Teacher of Teachers: Hiring and Management

Congratulations! You’re a Dance Studio Owner. That means you’ve stepped into a new role I like to call the “Teacher of Teachers.” Your number one responsibility is to inspire, motivate, and equip your staff with the resources they need to succeed.

As a recovering one-woman show, I’ve learned to set up the following foundational elements in my business to streamline hiring and management:

1. Systems

Having a reliable system is key to consistency and efficiency. I use Twinkle Star Dance, a video-based curriculum for my preschool and school-aged classes. It includes monthly themes, skill progressions, and engaging class combinations, making it easy for teachers to deliver high-quality instruction.

2. Annual Training

I host annual training sessions to keep my staff well-prepared and aligned:

• January: Focus on recital choreography.

• May: Prepare for summer camp and review the upcoming season’s curriculum.

• September: Update fall curriculum and rehearse holiday show choreography.

These sessions ensure my team is confident and ready for each phase of the year.

3. Weekly Meetings

Every Tuesday, I hold a standing staff meeting via Zoom. These meetings cover curriculum updates, studio reminders, upcoming events, and any questions or challenges that need addressing. Consistent communication is vital to keeping everyone on the same page.

4. Office Hours

I maintain designated office hours throughout the week for one-on-one meetings with staff. This time allows my team to bring up individual concerns, seek guidance, or collaborate on new ideas in a structured and supportive environment.

Join Me for More Insights

If you’re looking for additional strategies and time to recharge, join me at the Pinnacle Dance Conference and Retreat July 18-20, 2024, at the Omni Royal Orleans. This weekend getaway is designed to help studio owners reconnect, learn, and grow their businesses.

Check back next week as I share my tips for Gaining a Competitive Edge in a Saturated Market.

Meet Tiffany Henderson

Tiffany Henderson is a leader in the dance industry and a seasoned business expert. She owns and operates multiple Tiffany’s Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in over 300 dance studios worldwide.

TACKLING Financial Instability

Welcome to mid-season in your dance studio—a time when you’re simultaneously creating for this season and planning for the next.

Through my connections with studio owners in the Twinkle Star Dance community, my Diamond Circle coaching clients, and Dance the Dream parade events, I’ve learned that many of us share the same five major challenges:

1. Work/Life Balance

2. Financial Instability

3. Hiring and Management

4. Gaining a Competitive Edge in Saturated Markets

5. Keeping Up with Trends

Last week, we explored strategies to improve Work/Life Balance. Today, let’s dive into Financial Instability, a challenge that often leaves us feeling like our business is running us instead of the other way around.

Whether your business isn’t yet profitable, you’re not categorizing revenue correctly, or you’re rebuilding after losing a performing company group or key teacher, it’s easy to feel overwhelmed. Trust me, I’ve been there.

In my early days as a studio owner, I expanded my one-room studio to a three-room location, taking on an additional lease with the plan to sublet my original space. How hard could it be? Then the real estate market crashed. For three years, I drove home every night after teaching, waving goodbye to my $3,000 monthly salary just to stay afloat.

It’s safe to say I’ve made my fair share of mistakes. However, those experiences have equipped me with the knowledge to offer practical solutions for tackling financial instability.

Financial Instability

It’s easy to get caught up in adding extra community events or outside performance opportunities to your calendar. This season, I challenge you to focus on maximizing your two primary revenue streams: Class Tuition Revenue and Recital Revenue. 

1. Class Tuition Revenue

Your dance classes are the foundation of your business. Focus on making them exceptional by creating or implementing a proven curriculum that balances structure and fun.

For example, the Twinkle Star Dance program introduces young dancers to ballet, tap, jazz, and creative movement. Students learn basic steps while developing their ability to follow directions and imitate movement in a positive environment. Engaging music and props like Twinkle bears help inspire creativity and imagination, ensuring young dancers have fun while learning.

2. Recital Revenue

I’m a strong advocate for hosting two recitals per year—one during the holiday season and another in the spring. Dancers pay a recital participation fee that includes the performance, costume, tights, action photos, wide-angle video, and a dancer ribbon or medal.

Notice I didn’t mention tickets. When it comes to recital tickets, implement tiered pricing and reserved seating, and avoid selling out by organizing smaller, shorter shows if necessary. Based on our data, we plan for every dancer to sell an average of five tickets. This strategy ensures your recitals are both profitable and enjoyable for your audience.

Join Me for More Insights

If you’re seeking actionable advice and time to recharge, I invite you to join me at the Pinnacle Dance Conference and Retreat this summer. Pinnacle is July 18-20, 2025 at the stunning Omni Royal Orleans, in the heart of the French Quarter. This weekend getaway is designed to help dance studio owners reconnect, learn, and grow their businesses.

Check back next week as I share my tips and tricks for overcoming Hiring and Management challenges.

Meet Tiffany Henderson

Tiffany Henderson is a leader in the dance industry and a seasoned business expert. She owns and operates multiple Tiffany’s Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in over 300 dance studios worldwide.

Building a Strong Dance Studio Team with Practical Wisdom

Practical wisdom, or phronesis as Aristotle described it, is the ability to make the right decisions in specific situations by balancing moral will and moral skill. It is essential for navigating complex, real-world scenarios where rigid rules and incentives often fall short. In dance studios, practical wisdom allows staff such as instructors and administrators to act virtuously, fostering environments where sound judgment, ethical considerations, and thoughtful actions thrive.

Characteristics of Practical Wisdom

Practical wisdom is a cornerstone of effective decision-making and human excellence. Its key characteristics include:

1. Context-Specific Deliberation and Action: Practical wisdom requires individuals to navigate complex, ever-changing situations. It emphasizes the importance of understanding context and making decisions tailored to the unique circumstances at hand.

2. Moral Dimension: Beyond problem-solving, practical wisdom incorporates a strong moral focus, emphasizing what is good and bad for humans. It guides individuals to act virtuously, contributing to the well-being of others.

3. A Master Virtue: Practical wisdom serves as a guiding principle that helps individuals moderate their strengths, form good habits, and build strong character over time.

4. Rational Judgment Over Procedures: Instead of relying on rigid, formal processes, practical wisdom involves making informed and rational decisions based on experience, reflection, and judgment.

Cultivating Practical Wisdom in your Dance Studio

The good news is practical wisdom is not innate; it is a skill that develops over time through deliberate effort and experience. Key strategies for cultivating practical wisdom in your dance studio include:

• Experience and Experimentation: Practical wisdom grows through exposure to real-world situations, including opportunities to improvise, take risks, and occasionally fail. These experiences teach individuals how to adapt and refine their judgment. For example, giving your administrator the opportunity to create a picture day schedule or recital show order for you to review and provide recommendations. 

• Mentorship: Learning from wise mentors is crucial. Experienced teachers and colleagues model practical wisdom, providing guidance and feedback to nurture its development. For example, allowing new instructors to train and shadow alongside more experienced teachers in dance classes. 

• Time and Practice: It takes years of consistent practice and reflection to develop true wisdom in a profession. For example, I always tell my teachers that as long as it takes you to become a great dancer, it will take equal time and dedication to become a great teacher. 

• Contextual Awareness: Since practical wisdom is highly dependent on context, individuals must learn to understand the nuances of each situation they encounter. For example, if you have a rule that a dancer cannot join class if they are late, but they are late because there was an unforeseen event such as a car accident, empower your administrator to allow them to join the class upon their arrival based on the unique circumstance. 

Building strong teams, particularly in dance studios, relies on fostering practical wisdom among staff and leadership. By providing mentorship, diverse experiences, and opportunities for reflection, studios can empower their instructors and administrators to make thoughtful, context-sensitive decisions. Practical wisdom creates an environment of trust, flexibility, and moral integrity where individuals can thrive both professionally and personally. In doing so, dance studios not only strengthen their teams but also enhance the experiences of students and families, building a more resilient and flourishing community.

The Power of Gratitude: Transforming Your Mindset and Well-Being

How you think about yourself, your world, and others is more important than the actual circumstances of your life. As John Milton famously wrote, “The mind is its own place, and in itself can make a Heaven of Hell, a Hell of Heaven.” This perspective reveals the transformative power of our mindset, and one of the most effective tools for cultivating a positive outlook is gratitude.

What is Gratitude?

Gratitude goes far beyond saying "thank you." It’s a felt sense of wonder, thankfulness, and appreciation for life. Gratitude is about recognizing and affirming the good in the world, as Bob Emmons of UC Davis describes: “Gratitude is an affirmation of the good and the recognition that the good resides outside the self.”

It can look like:

• Savoring small joys in daily life.

• Finding the silver lining in setbacks.

• Reflecting on abundance rather than scarcity.

• Expressing thanks to someone who has positively impacted you.

• Counting blessings and acknowledging life’s gifts.

Gratitude connects us to the present moment, strengthens our resilience, and promotes well-being.

8 Ways Gratitude Boosts Happiness

1. Promotes Savoring: Grateful thinking allows you to fully appreciate positive experiences.

2. Enhances Self-Worth: Expressing gratitude increases self-esteem and self-confidence.

3. Builds Coping Skills: Gratitude fosters resilience in the face of stress and trauma.

4. Encourages Moral Behavior: Gratitude inspires kindness and ethical actions.

5. Strengthens Social Bonds: It deepens existing relationships and opens doors to new ones.

6. Inhibits Comparisons: Gratitude diminishes envy and promotes contentment.

7. Diminishes Negative Emotions: Practicing gratitude counteracts anger, fear, and bitterness.

8. Counters Hedonic Adaptation: Gratitude prevents taking life’s blessings for granted.

Mental and Physical Health Benefits

Gratitude has profound effects on both mental and physical health:

• Improves Mood: Gratitude activates dopamine and serotonin, the brain’s “feel-good” chemicals.

• Reduces Anxiety and Depression: It shifts focus from negative thoughts to positive ones.

• Enhances Resilience: A grateful mindset helps people navigate challenges with strength.

• Better Sleep: Reflecting on gratitude before bed improves sleep quality and duration.

• Boosts Heart Health: Gratitude has been linked to lower blood pressure and better cardiovascular health.

• Strengthens Immunity: Emerging research suggests gratitude may support immune function.

• Promotes Longevity: Studies show gratitude can even lower mortality rates.

How to Practice Gratitude

Gratitude isn’t something that just happens—it’s a skill you can nurture. Here are a few ways to incorporate gratitude into your daily life:

• 3 Blessings: Write down three things you’re grateful for each day for two weeks.

• Gratitude Journal: Reflect deeply in paragraph form on what you appreciate.

• Gratitude Letters: Write to someone who has made a difference in your life.

• Gratitude Texts/Emails: Send short notes of thanks to people who have helped you.

Bringing Gratitude to the Dance Studio

Gratitude can create a vibrant and supportive environment in the studio. Here’s how:

• Gratitude Walls: Create a space for students and staff to share what they’re thankful for.

• Thank You Notes: Send personal notes or gifts to students, parents, or colleagues.

• Gratitude-Based Themes: Center class activities around appreciation and celebration.

• Surprise Acts of Kindness: Empower staff to perform small gestures to uplift others.

• Celebrate Achievements: Recognize milestones and accomplishments with gratitude.

When gratitude becomes part of the studio’s culture, it fosters connection, joy, and a shared sense of purpose.

Why Gratitude Matters

Gratitude isn’t just a feel-good practice; it’s a megastrategy for happiness and well-being. It shifts focus from what’s lacking to the abundance in our lives, cultivates resilience, and brings people together.

By embracing gratitude, you can transform your mindset—and your life. As you explore gratitude in your personal life and share it with your community, you’ll uncover its power to make even the most ordinary moments extraordinary.

So, what are you grateful for today?