dance studio owner

Why Dance Is the Movement You Won’t Want to Quit

Finding a way to move each day can be challenging, but dance might be the solution you’re looking for. Not only does dance provide numerous health benefits, but it also includes psychological elements that make it a sustainable and enjoyable activity. Here’s why once you start dancing, you might find it hard to stop.

The Joy of Movement and Music

One of the most compelling reasons to stick with dance is the sheer joy it brings. Dance classes often involve music, which enhances the experience by stimulating areas of the brain linked to reward. This combination creates a multi-sensory experience that releases endorphins, leading to improved mood and reduced stress. According to recent research, this joy and emotional upliftment linger long after the class ends, making you eager to return for more.

The Upward Spiral Theory

Dance can trigger what’s known as the Upward Spiral Theory of Lifestyle Change. This concept suggests that positive emotions generated by dance lead to a cycle of continued engagement and openness to new experiences. As you feel better, you're more likely to continue dancing, which in turn enhances your well-being even further. This ongoing positive reinforcement makes dance a compelling activity that’s easy to keep up with.

Sense of Achievement and Connection

Dance classes are structured to provide a sense of achievement. Whether it’s mastering a new routine or successfully executing a new skill, the feeling of accomplishment boosts motivation. Additionally, dancing with others creates a shared sense of community and connection, further enhancing the appeal of regular participation. The emotional bonds formed with fellow dancers and the collective joy of overcoming challenges together contribute to a positive and supportive environment.

Sustainable Exercise

Dance stands out as a sustainable exercise option because it combines physical benefits with emotional and social rewards. It offers a unique blend of cardiovascular fitness, balance improvement, and social interaction, making it a comprehensive and enjoyable form of exercise. As you experience the benefits of dance, both mentally and physically, it becomes easier to integrate it into your daily life and stick with it long-term.

So, if you’re searching for movement that’s not only effective but also enjoyable and sustainable, dance might be your perfect match. Embrace the rhythm, experience the joy, and discover why dance can become an irresistible part of your life.

Meet Tiffany Henderson

Tiffany Henderson is a renowned leader and expert in the dance industry. She is the owner of several Tiffany's Dance Academy locations across Northern California. Tiffany’s innovative video-based teacher training system and curriculum, Twinkle Star Dance, is successfully used in over 300 dance studios around the globe.

Sources 

Basso, J. C., Satyal, M. K., & Rugh, R. (2021). Dance on the Brain: Enhancing Intra- and Inter-

Brain Synchrony. Frontiers in Human Neuroscience, 14, 584312.

https://doi.org/10.3389/fnhum.2020.584312

Britten, L., Pina, I., Nykjaer, C., & Astill, S. (2023). Dance on: A mixed-method study into the

feasibility and effectiveness of a dance programme to increase physical activity levels and

wellbeing in adults and older adults. BMC Geriatrics, 23(1), 48.

https://doi.org/10.1186/s12877-022-03646-8

Duckworth, A. (2018). Grit: The power of passion and perseverance (First Scribner trade

paperback edition). Scribner.

Dunsky, A. (2019). The Effect of Balance and Coordination Exercises on Quality of Life in

Older Adults: A Mini-Review. Frontiers in Aging Neuroscience, 11, 318.

https://doi.org/10.3389/fnagi.2019.00318

New England Journal of Medicine. (n.d.).

https://www.nejm.org/doi/full/10.1056/NEJMoa022252

Ratey, D. J. J. (2013). Spark!: The revolutionary new science of exercise and the brain. Quercus

Books.

Seligman, M. E. P. (1998). Learned optimism. Pocket Books.

The Joy of Dance. (n.d.). https://www.psychologytoday.com/us/blog/explorations-of-the-

mind/202409/the-joy-of-dance

We need to fix parent stress. (n.d.). https://www.psychologytoday.com/us/blog/the-relationship-

realist/202409/surgeon-general-advisory-we-need-to-fix-parental-stress

The Transformative Power of Dance: A Daily Routine for Enhanced Well-being

Are you looking for a way to boost your overall well-being and physical health? It turns out that incorporating just 30 minutes of dance into your daily routine could be the answer you've been searching for. Recent research highlights how dance offers a multitude of benefits, making it a standout choice for sustainable exercise.

Brain Boost and Memory Enhancement

Engaging in dance activates brain-derived neurotrophic factor (BDNF), often referred to as "miracle grow" for the brain. This protein enhances memory, intelligence, and focus by stimulating the creation of new neural pathways. Studies, including those published in the New England Journal of Medicine, have found that regular dance practice is even associated with a reduced risk of dementia. By incorporating dance into your routine, you’re not just moving your body but also enhancing your brain function.

Stress Reduction and Mood Improvement

Dance isn't just great for the body; it's also a powerful tool for mental wellness. Physical activity, including dance, releases endorphins such as norepinephrine, dopamine, and serotonin, which help reduce stress and elevate mood. Additionally, the combination of dance and music results in a double dose of endorphins, further enhancing feelings of pleasure and reducing stress. According to recent findings, this combination activates brain areas related to reward and sensory processing, leading to a happier and more relaxed you.

Enhanced Balance and Coordination

Balance and coordination are crucial for long-term health, and dance excels in these areas. Dance stimulates the basal ganglia and cerebellum—regions of the brain responsible for fine motor control and coordination. Studies suggest that regular dance practice can improve balance and coordination, which are predictive of future health and longevity. Thus, dance offers a comprehensive workout that benefits both your physical and mental well-being.

Social Connections and Emotional Bonds

Dance classes provide a unique social experience. Moving in unison with others not only releases oxytocin, the "love hormone," but also fosters a sense of connection and community. This social interaction enhances interpersonal relationships and creates a supportive environment, making dance a rewarding and enriching activity.

Incorporating dance into your daily routine offers a holistic approach to enhancing your overall well-being. With benefits ranging from improved brain function to reduced stress and better balance, it's clear why dance is not just an enjoyable activity but also a powerful tool for a healthier and happier life.

Meet Tiffany Henderson

Tiffany Henderson is a renowned leader and expert in the dance industry. She is the owner of several Tiffany's Dance Academy locations across Northern California. Tiffany’s innovative video-based teacher training system and curriculum, Twinkle Star Dance, is successfully used in over 300 dance studios around the globe.

Sources 

Basso, J. C., Satyal, M. K., & Rugh, R. (2021). Dance on the Brain: Enhancing Intra- and Inter-

Brain Synchrony. Frontiers in Human Neuroscience, 14, 584312.

https://doi.org/10.3389/fnhum.2020.584312

Britten, L., Pina, I., Nykjaer, C., & Astill, S. (2023). Dance on: A mixed-method study into the

feasibility and effectiveness of a dance programme to increase physical activity levels and

wellbeing in adults and older adults. BMC Geriatrics, 23(1), 48.

https://doi.org/10.1186/s12877-022-03646-8

Duckworth, A. (2018). Grit: The power of passion and perseverance (First Scribner trade

paperback edition). Scribner.

Dunsky, A. (2019). The Effect of Balance and Coordination Exercises on Quality of Life in

Older Adults: A Mini-Review. Frontiers in Aging Neuroscience, 11, 318.

https://doi.org/10.3389/fnagi.2019.00318

New England Journal of Medicine. (n.d.).

https://www.nejm.org/doi/full/10.1056/NEJMoa022252

Ratey, D. J. J. (2013). Spark!: The revolutionary new science of exercise and the brain. Quercus

Books.

Seligman, M. E. P. (1998). Learned optimism. Pocket Books.

The Joy of Dance. (n.d.). https://www.psychologytoday.com/us/blog/explorations-of-the-

mind/202409/the-joy-of-dance

We need to fix parent stress. (n.d.). https://www.psychologytoday.com/us/blog/the-relationship-

realist/202409/surgeon-general-advisory-we-need-to-fix-parental-stress


Maximizing Your Dance Studio’s Revenue: Understanding the Hierarchy of Revenue Streams

As a dance studio owner, understanding how to effectively manage and maximize your revenue streams is crucial for the success and growth of your business. To help you navigate this, we’ve outlined the key revenue streams for dance studios and how to prioritize them for optimal results.

1. Class Tuition

Class tuition is the backbone of your dance studio’s revenue. It provides the steady income that sustains your operations and allows you to invest in quality instruction and facilities. Ensuring that your class schedule meets the needs of your students while offering diverse levels and styles can help you attract and retain students.

Action Tip: Evaluate your current class offerings and schedule. Are there any gaps or opportunities for new classes? Consider conducting surveys to understand your students' needs better and make adjustments accordingly.

2. Recital Tickets/Recital Participation Fee

Recital fees and ticket sales are another significant revenue stream. Recitals are not just a performance opportunity for your students but also a major event for your studio. They can generate substantial income, especially if you create an engaging and memorable show.

Action Tip: Plan your recital well in advance. Ensure that ticket prices reflect the value of the performance and that you offer a range of seating options. Communicate clearly with parents about participation fees and deadlines.

3. Dress Code

Maintaining a consistent dress code helps build a professional image for your studio and can be a source of additional revenue. Selling dancewear and accessories directly through your studio ensures that your students are always properly outfitted and provides you with a margin on these products.

Action Tip: Partner with a reliable dancewear supplier to offer quality products. Consider offering a discount or a bundled package for students who purchase their dress code items through your studio.

4. Extra Performance Opportunities

Extra performance opportunities, such as Daddy-Daughter Dance, Parent Dances, Opening Numbers, and Finales, can generate additional income while enhancing the overall studio experience. These events not only add value for your students but also provide an opportunity for families to be more involved in the studio’s activities.

Action Tip: Schedule these events throughout the year to keep students and families engaged. Set clear participation fees and ensure these opportunities are well-promoted to maximize turnout and revenue.

5. Camps

Dance camps are a fantastic way to generate revenue during school breaks and offer an enriching experience for students. Camps can be structured around various themes or skill levels and can attract both current and new students.

Action Tip: Plan your camp schedule early and offer a variety of options to cater to different interests and age groups. Early bird registration discounts can help boost sign-ups and ensure a successful camp season.

Prioritizing for Success

To make the most out of your revenue streams, it’s essential to focus on the top priorities. We recommend making a list of 20 tasks or initiatives for the upcoming season, then circling the top two that will have the most impact on your revenue: Classes and Recitals.

Why Classes and Recitals?

  • Classes: Your core revenue stream, classes are crucial for maintaining a steady income and growing your student base. By focusing on enhancing your class offerings, you ensure that your studio remains appealing and competitive.

  • Recitals: As major events that showcase your students’ progress and your studio’s talent, recitals are a key opportunity to boost revenue and engage your community. A well-executed recital can lead to higher ticket sales and a stronger reputation for your studio.

Clear Distractions and Focus

Eliminate distractions and allocate your resources effectively. By concentrating on making your classes and recitals exceptional, you can ensure a robust revenue stream and a thriving studio environment.

For a proven curriculum that supports preschool dance education and can help streamline your studio’s success, check out Twinkle Star Dance. Learn more about how our approach can benefit your studio here: Twinkle Star Dance Curriculum.

By understanding and prioritizing these revenue streams, you can create a strong foundation for your dance studio’s success and growth. Here's to a fantastic season ahead!

Meet Tiffany Henderson

Tiffany Henderson is a renowned leader and expert in the dance industry. She is the owner of several Tiffany's Dance Academy locations across Northern California. Tiffany’s innovative video-based teacher training system and curriculum, Twinkle Star Dance, is successfully used in over 300 dance studios around the globe.

Congratulations Tiffany Henderson! Acceptance to University of Pennsylvania Master of Psychology Program

Dear Friends and Supporters,


I am thrilled to announce that Tiffany Henderson, the visionary creator and founder of Tiffany's Dance Academy, Twinkle Star Dance, and Dance the Dream, has been accepted into the prestigious Master of Applied Positive Psychology (MAPP) program at the University of Pennsylvania.


Positive psychology, the transformative field focusing on the strengths that enable individuals and organizations to thrive, is at the forefront of modern psychology. The University of Pennsylvania's MAPP program, pioneered by Dr. Seligman, the founding figure of positive psychology, offers a rigorous curriculum that combines theory and practice to empower students to make meaningful contributions in their fields.


Tiffany's dedication to the art of dance and her commitment to enhancing the lives of dance educators align perfectly with the principles of positive psychology. Through her participation in the MAPP program, Tiffany will delve into the science of positive psychology and explore how it can enrich the Twinkle Star Dance curriculum. Additionally, she will leverage her learnings to offer mentorship and coaching programs designed to benefit dance educators worldwide.


What makes this program truly unique is its hybrid model, which allows students like Tiffany to pursue their studies without relocating. With only 10 required on-site visits to the University of Pennsylvania campus in Philadelphia, Tiffany can continue her full-time work while immersing herself in intensive weekends of learning and networking.


Please join me in congratulating Tiffany on this remarkable achievement. Her passion for dance and her commitment to personal and professional growth make her an exemplary candidate for this program, and I have no doubt that she will excel in her studies.


Warm regards,

Amanda and the Twinkle Star Dance/Dance the Dream team 


Amanda Scott

Director of Operations 

Twinkle Star Dance 

Dance the Dream 

Harnessing the Power of Positive Psychology: A Dance Studio Owner's Guide

In dance, where creativity, passion, and discipline converge, the role of positive psychology can be transformative for both studio owners and teachers alike. While technical skill and artistic expression are undeniably vital components of dance education, the psychological dynamics at play within a dance studio environment are equally significant. Understanding and harnessing the power of positive psychology can elevate not only the individual experiences of dancers but also the overall success and atmosphere of the studio.

Positive psychology, a branch of psychology that focuses on strengths, virtues, and factors that contribute to a fulfilling life, offers invaluable insights and tools for dance professionals. Here’s how it can be applied to the unique context of owning or teaching at a dance studio:

Cultivating a Growth Mindset

A fundamental principle of positive psychology is the cultivation of a growth mindset, which emphasizes the belief that abilities and intelligence can be developed through dedication and hard work. As a dance studio owner or teacher, instilling this mindset in your students can be transformative. Encouraging them to embrace challenges, persist in the face of setbacks, and view failures as opportunities for growth fosters resilience and a lifelong love for learning.

Fostering a Supportive Community

Positive psychology emphasizes the importance of social connections and support networks in promoting well-being. Dance studios have the unique advantage of serving as vibrant communities where individuals with shared passions come together. As a studio owner or teacher, nurturing a supportive and inclusive environment where dancers feel valued, respected, and encouraged can have a profound impact on their confidence and motivation.

Embracing the Joy of Movement

At its core, dance is a celebration of movement and expression. Positive psychology emphasizes the importance of savoring life’s simple pleasures and finding joy in the present moment. Encouraging dancers to embrace the sheer exhilaration of movement, express themselves authentically, and find delight in the creative process can enhance their overall well-being and sense of fulfillment.

Cultivating Gratitude and Appreciation

Gratitude is a cornerstone of positive psychology, associated with numerous benefits for mental and emotional well-being. As a dance studio owner or teacher, cultivating a culture of gratitude and appreciation can foster a sense of connection and positivity within the studio community. Taking the time to acknowledge and celebrate progress, achievements, and the unique strengths of each dancer reinforces their sense of value and belonging.

Promoting Self-Compassion

In the pursuit of excellence, dancers often face intense pressure and self-criticism. Positive psychology emphasizes the importance of self-compassion, which involves treating oneself with kindness and understanding, especially in the face of failure or difficulty. Encouraging dancers to cultivate self-compassion, embrace their imperfections, and practice self-care fosters resilience, mental health, and overall well-being.

In the dynamic world of dance, the principles of positive psychology offer invaluable guidance for studio owners and teachers seeking to create a nurturing, empowering, and fulfilling educational environment. By cultivating a growth mindset, fostering a supportive community, embracing the joy of movement, cultivating gratitude and appreciation, and promoting self-compassion, dance professionals can harness the power of positive psychology to enrich the lives of their students and cultivate a thriving studio culture. Ultimately, by prioritizing the holistic well-being of dancers, studio owners and teachers can inspire them to reach their full potential both on and off the dance floor.

Want more insights and practical advice? Join us for a dance studio owner weekend getaway to Pinnacle Dance Conference and Retreat this July 20-21, 2024 at the Ritz-Carlton, Dove Mountain.

Meet Tiffany Henderson 

Tiffany Henderson is an industry leader and dance business expert. Tiffany owns and operates multiple Tiffany's Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in 300+ dance studios worldwide.